I publish practical advice to enhance your knowledge and help you develop a better understanding about the internet, websites and technologies.
This website will be helpful for you if ...
This website is also helpful for those people who have an existing website and would like to have it assessed (functionality, usability, design, performance).
Website reviews are available upon request.
Read My Story to learn more about why I created this website for you! And the reason why I chose this as my tagline:
"Knowlege • Resources • Research"
I've worked with dozens of business owners and I see many of them do not have the basic knowledge they need to make informed decisions.
I worry about this Knowledge gap because it poses a risk that uninformed decision-making may lead to negative consequences (including "no results").
I believe it is vital to gain an understanding about these core set of topics:
In today's technology-rich world there is unprecedented access and availability of affordable do-it-yourself tools and technology (including online free website builders and WordPress!)
So the capability to create one of the best websites possible is not exclusively within the domain of very large companies with equally large budgets.
For small business owners today, creating a web presence has never been easier. BUT why do so many fail to create an effective web presence?
Access to the right knowledge and resources provide two critical elements to address the many challenges you might face as you embark on your journey to build an online business.
The resources listed on this site are some of the best products and services available today. Each one has been thoroughly researched and assessed to be a valuable resource.
Conducting research is a core activity that you should not delegate to somebody else if you want to have a chance of presenting the best website possible to your viewing audience.
Since your website is an extension of your business, it is crucial that your "web presence" be effective.
Internet users (your potential customers) experience lots of other websites during their surfing sessions. Over time, internet users have built up an expectation of what the best websites offer to help them navigate and find the information they're looking for. This expectation is carried over when they visit your website.
For example, most websites today have a clear link to Facebook, LinkedIn, Twitter and other social sites. If your competitors have these links and yours doesn't, perhaps your potential customers will think your business isn't "with it" ... I know, it's not fair but your business is being judged 24/7.
Once your website is created, it's important to remain constantly vigilant about the latest user experience features, design trends, technologies, promotional techniques and services to keep your website current.
You should frequently monitor your main competitors using keyword research to see their web page and traffic rankings and ensure your website remains competitive.
You can delegate this activity to a specialist firm but you must ensure they understand your business goals so that website changes are aligned with your business needs.
I'm happy to share my 12 Tips for Creating the Best Business Website as a free gift. And I do mean 'free' - there's no strings attached - not even a request for your name and email address!
If you need help, advice, a friendly push in the right direction, to rant or rave about a product or service ... please don't be shy about contacting me. Perhaps I can help you achieve your business goals.
You can do it ...
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