For a website owner, web search is one of the MOST influential external factors that impacts website success.
When a website operates as an online business, web search is critical for business success since effective placement in web search (organic or paid) delivers potential customers to the site in the form of website traffic.
The challenge is figuring out how to attract the attention of the searching public and then CONVERT the traffic once they've clicked to your site. Keeping in mind there's lots of competition for "eyeballs" and "click throughs" these days.
Obviously the majority of this content is not direct competition for your website, but in some cases there are some highly competitive search categories.
To find out how much competition you may have for your website, conduct a web search using a reasonable search term that a potential searcher might enter in a search engine.
For example, if you own a home building and renovation company in Bournemouth, Dorset, UK then enter the search term "builders in bournemouth" using Google's search engine.
Let's examine the search results (note: all searches conducted on April 22nd 2015)
If one tiny word is removed from the search term and instead look for "builders bournemouth" (semantically this is EXACTLY the same search term as above), the following DIFFERENT results appear:
It's subtle and perhaps of no consequence to the person conducting the search, but it is a HUGE deal for a business owner who is relying on Google, Yahoo or Bing to bring in leads and customers.
Honestly, what is the consequence of the word "in" when searching for a local business?
In this case, one simple 2-letter word could make a significant difference between appearing on page 1 of Google Search results (yes, we want users to click those results) or appearing on page 2, or page 3 or page 4 etc.
Remove ONE LETTER from the search term and search for "builder bournemouth" (instead of "builders") and then check out these search results:
If you're a small business owner depending on search engines for business leads and transactions, this information can help you optimize your web pages for online advertising and promotion campaigns.
Promises and guarantees from Search Engine Optimization "gurus" claiming they can get your website on the first page of search results need to be carefully scrutinized. Ask for proof before parting with any money.
If you'd like to receive more information about my SEO or advertising and promotion services, please drop me a note.
I'm happy to share my 12 Tips for Creating the Best Business Website as a free gift. And I do mean 'free' - there's no strings attached - not even a request for your name and email address!
If you need help, advice, a friendly push in the right direction, to rant or rave about a product or service ... please don't be shy about contacting me. Perhaps I can help you achieve your business goals.
You can do it ...
Feedback is important: If you think this content was useful to you, feel free to LIKE and Share with friends, colleagues and family members.